Promotional product ideas

Promoting Your Business: The Top Promotional Item Ideas

Giving away promotional products is the most effective advertising technique. In fact, 83% of people are more likely to do business with a company after receiving a promo product and 81% keep their promotional item for over a year.

But with so many promotional products on the market today, how will you choose the best ones? Ideally, you want a product that is practical and will last for years to come.

Do you need some inspiration? Then keep reading to discover the best promotional product ideas for your business.

Rubber Bracelets

Rubber bracelets became hugely popular when campaigns like “Livestrong” and “I [heart] Boobies” used them as their signature promotional product. And they haven’t gone anywhere.

These bracelets can be personalized with different colors to make them attractive to a variety of customers. While these are great for any business, consider using them to promote your company’s fundraising efforts as people may be more likely to purchase and wear them if they know their money is going to a good cause.

Reusable Water Bottle

With the impact of global warming being a much-talked-about topic, more and more people are trying to do their part to save the environment. And one of the easiest ways to reduce the use of plastic is to buy reusable water bottles.

You can show your customers that you’re trying to do your part too by giving away branded reusable water bottles. Plus, when people take their water bottles on hikes, gym trips, and work, tons of other people are sure to see your promo product.

Drawstring Bag

Drawstring bags are the go-to for everything from days at the zoo to music festivals. They’re lightweight enough to help the wearer stay comfortable all day but durable enough to hold everything they need.

So, why not give your customers a versatile drawstring bag that they can take with them on all their outings? Of course, you’re sure to get plenty of exposure when other people in the crowd see your drawstring bag.

Wi-Fi Smart Plug

Smart homes are becoming increasingly popular with 47% of Millennials already owning at least one piece of smart home tech. In fact, the smart home industry is expected to be worth 40 billion by 2020.

You can help your customers get their feet wet by giving away smart plugs. The user simply plugs these into any outlet and then plugs something else into it, such as a lamp or curling iron. They can connect the plug to Wi-Fi and control it from their smartphone.

This means that they can turn that lamp off while they’re at work to save precious energy! Not only are these giveaways sure to be a hit, but it’s a great way to show potential customers that your business is modern and tech-forward.

4-in-1 Camera Lens

People have ditched the classic camera and are now opting to take quality pictures using their phone. While most smartphones have great cameras to begin with, there’s always room for improvement.

That’s where the 4-in-1 camera lens comes into play. By simply placing it over their smartphone’s camera, your potential customers can switch between 4 different lenses, ensuring they get the best picture every time.

Keyboard Cleaners

Have you ever looked down and noticed just how dirty your keyboard was? Chances are, your potential customers have done the same.

Keyboard cleaners are an affordable and helpful giveaway. Your potential customers will feel much better after their keyboard has been cleaned, and they’ll likely keep it in their desk to use over time. They may even loan it to their coworkers, increasing your visibility.

Phone Screen Cleaners

Your keyboard isn’t the only thing that gets dirty. Phone screens often get smudged and full of fingerprints.

A simple phone screen cleaner can make a great giveaway as it’s affordable and extremely useful. There are even small ones that can stick to the back of your customer’s phone, so they always have it on them.

Pen and Stylus Combo

Pens are a classic giveaway that aren’t going anywhere. While you could give out a regular pen, why not take this to the next level by getting a pen and stylus combo?

These are regular click pens, but the click top doubles as a stylus. This allows your potential customers to take notes and navigate their tablets with just one device.

3-Color Highlighter

While more and more things are being done online, companies are still using a lot of paper in their daily operations. So, your potential customers still need basic office supplies like pens and highlighters.

That’s why 3-color highlighters are such a great giveaway. They allow your customers to color coordinate documents, and they’ll get plenty of use which increases your brand awareness.

Unique Rubber Duck

Do you want your customers to see your company as fun, unique, or whimsical? Then a personalized rubber duck is the perfect giveaway!

While you can get these in solid colors with your logo stamped on the side, it’s better to go with a character. Consider making your mascot into a rubber duck or choose a character that relates to your company. For example, a pet grooming company may choose a dog-themed rubber duck.

These are so adorable that your potential customers are sure to keep them on their desk or in their home. And when your customers see these ducks every day, your brand awareness will increase.

Best Promotional Product Ideas

Don’t settle for a boring or ineffective giveaway. Instead, use our guide to pick the best promo product for your company. From rubber bracelets to office supplies, there are tons of promotional product ideas that are sure to be a hit.

Are you ready to promote your company using giveaways? Then start designing your custom rubber wristbands today!

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