As a business owner, you should constantly be looking for creative ways to promote your company and draw new clients in but sometimes finding those new ideas can be a bit tough. Lucky for you, we’re here to help!
There are obvious ways that you should promote your business but then there are creative ways that force you to think outside of the box. We’re here to give you some options that will wow your potential clients so they’ll want to work with you.
Keep reading our marketing 101 guide and find out seven incredibly creative ways you can promote your business.
1. Host a Focus Group
One way to do a bit of marketing as well as get the opinion on your products is by hosting a focus group for your potential clients. Find a few people who are willing to dedicate an hour or so of their time to sit in a room and try out your products. You should also make sure you give them a questionnaire so they can give you their honest opinion of your products.
Make sure to have fun with it! You can give out prizes or have snacks and beverages as a way to thank people for attending your focus group. It is also a great way to get your company’s name out there.
2. Pass Out Promotional Items
Promotional items are something that will always get the attention of potential clients. They’re much better to pass out than business cards at events, in your office, or even when you’re marketing on the go. This is because people tend to hold onto promotional items longer than they would a business card or a flyer with your information on it.
When it comes to picking out the best promotional items you’re going to want to think outside of the box at something people would enjoy. Custom wristbands are an awesome promotional item that people can use that will be a constant reminder of you and your company.
3. Pitch Yourself Anywhere
If you’re one of those people who enjoy small talk, then you probably already have started talking about your company to anyone who will listen. On the other hand, some people aren’t as comfortable just talking about what they do to random people they meet on the street. If this is you, then you should write up a pitch and practice selling yourself.
One great way to market yourself is by meeting and talking to random people that you meet on a day to day basis. A good way to start is by coming up with your own pitch.
You want your pitch to be natural so it may take some time for you to develop something that sounds interesting and worthwhile. Practice with people that you already know like friends and family until you’re more comfortable talking about what you do.
4. Take Your Products to a Trade Show
Another way to rope in potential clients is to show off all that you got at a trade show. Trade shows are awesome places to meet with new people and get them interested in what you have to offer.
There are also plenty of ways that you and your team can rock a trade show. Make sure that you have great visuals so people will want to stop and chat with you. Have information or swag that you can pass out to people who walk by.
You should also try to be the life of the party! Make your trade show booth seem like the best booth at the whole trade show by attracting everyone’s attention.
5. Push Your Social Media Handles
Social media is a great way to attract attention to your products and your business but you need clients to follow you on your social media accounts. One good way to get follows is by constantly pushing your social media handles so people will know exactly where to follow you.
You can put your social media handles in your emails, on business cards, promotional items, or even display them in your office. Attracting attention to your social media is an important way to get the followers you need.
When you do push your social media handles you should make sure that you’re constantly posting quality content as well! People aren’t going to follow an account that hasn’t posted anything in several months so make sure you can keep up with all the social media.
6. TikTok Marketing is for Everyone
TikTok isn’t just for teenagers because there are tons of businesses that are promoting on the platform as well! Before the Tik Tok train takes off without you make sure your business has a TikTok account. TikTok is a video sharing platform where users will share 60-second clips of just about anything.
The great thing about marketing on this platform is that it is still very new so there are tons of ways to experiment and figure out what will work for you and your business. Plus, being active and creative on TikTok is a fun way to market to your audience.
7. Collect Emails for Marketing
Another great way to market your business is through emails to your clients. You might be asking how do you get email addresses? Well, there are plenty of ways that you can collect email addresses from potential and current clients.
The first is just by asking them to sign up to receive emails from you. Make sure you’re upfront and honest about how many emails you will be sending as well as how often you’ll send them.
You can also give potential and current clients an incentive for giving their email addresses. Offering a discount code is a great way to build your email list as well as make several sales from new clients!
Marketing 101: Step Outside of the Box
So when it comes to marketing 101 there are plenty of things that you can learn to help you and your company step outside of the box. Of course, you should stick to some practical ways to market your business but getting creative will help you attract the attention of more leads and gain more business.
Make sure that if you’re looking to get wristbands made for your company that you contact us today! We’ll answer any and all questions you may have and help you get the wristbands you desire.