Are you looking to launch a new advertising campaign? Are you struggling to come up with a good tagline?
Though a tagline involves a few words, formulating an effective one is not as easy as you think. Before McDonald’s came up with “I’m Lovin’ It,” the company spent time doing research and brainstorming.
Before Nike said “Just Do It,” they first paid their dues in terms of planning.
There is no question that taglines and slogans affect your branding.
How do you come up with a tagline that will stick in everybody’s minds? What are the keys to creating an effective tagline that represents what your brand is all about?
Keep on reading below as we share with you the secrets.
Formulating a Good Tagline
Taglines and slogans contribute to the success of advertising campaigns. Screwing up your tagline may fail your projects. Thankfully, we are here to share the secrets to formulating a good tagline.
Whether you’re using it on your website or printing it on promotional custom wristbands, the formula remains the same. Let’s take a look at the keys to that winning tagline.
1. Simplicity is Key
This is one of the secrets that go a long way, despite its simplicity (pun intended). People will remember your tagline faster if you keep it short and simple.
Your goal is to limit your tagline to a maximum of nine to 10 words. Another rule of thumb is to stick to the one-sentence rule. The more words and phrases you have, the more confusing it is for your audience.
2. Take Your Time
Practice patience when coming up with your tagline. Give yourself two hours for brainstorming. If you are making a tagline for a client, spend another hour or two consulting with them.
Even if a slogan is only a sentence long, it doesn’t mean you should finish everything in an hour. Give yourself a full day before finalizing your tagline.
3. Tell a Story
You also need to make sure that your tagline tells your story. It should evoke the right emotions that represent what your advertising campaign is all about.
Slogans that stick in the minds of people create deep emotional connections. This means the audience can relate to the tagline’s message.
It doesn’t matter if you have a short tagline. What counts is the compelling message it delivers. Your tagline needs to pique the interest of your target market.
Take for example LG’s tagline “Life’s Good.” It features only two words but the message resonates loudly. It tells the audience that the company’s goal is to make people experience life’s goodness through their products.
The same thing goes for Nike’s “Just Do It.” Those three words send the message that Nike offers products that empower you to do things.
4. Mind Your Logo
For a tagline to work, it needs to complement your logo. When conceptualizing a campaign logo, try to conceptualize it while creating your slogan. This way, you will have an easier time aligning both elements.
If you already have a tagline, try to incorporate the keywords in the logo. You may incorporate the words within the logo’s design. You may also take the idea of the keywords and integrate it with the image of the logo.
5. Consistency a Must
Another secret to an effective tagline is consistency. This means your tagline must complement not only your logo but also the image of your company.
Your tagline should not go against what your brand is all about. Instead, it should reinforce the values your company follows. Your tagline must highlight your authenticity.
Experts say that consistency helps build the trust of your audience. Make sure your tagline aligns with your campaign. Do not come up with phrases that may confuse the audience.
6. Make It Light and Funny
Considering that the world is full of problems, try to keep your taglines light and funny. But make sure not to overdo it. Neither should you force the issue especially if your campaign involves a sensitive subject.
You may consider injecting a joke within the slogan. Do so only if you can without forcing it. Sometimes, inserting jokes doesn’t work and they only make the tagline sound lame.
If jokes don’t work, keep the tone light at the very least.
7. Ask for Inputs
Creativity shouldn’t come from one person alone. Most of the time, an effective tagline is a result of creative collaboration. Thus, make sure you ask for the opinion of others.
Talk to your workmates and ask for their inputs. Write down the best ones and discuss them during your brainstorming sessions.
You can also use social media to get more inputs. You can launch a slogan-making contest for your Twitter or Facebook followers. Make sure you come up with a hashtag so you can track their answers faster.
Even if you think you are the most creative person in the office, you may still miss out on something. The more people working on your tagline, the deeper your pool of ideas become.
8. Stick to Scenarios
One good trick in making an effective tagline is to stick to real-world scenarios. This means making sure that your slogan addresses a specific need in real life.
When a specific scenario happens, you want your audience to remember your tagline. Once they remember it, they will run to your product or service to address the need.
9. Honesty Matters
Last but not least, you need to make sure that your taglines come with honesty. If you are launching a product, make sure that you are not over-promising with your slogan.
Try to avoid using the word “best.” All companies claim to be the best but we all know that is far from reality.
Launch Your Campaign with Our Wristbands
Now that you know how to make a good tagline, you need to find the right medium to launch your message. Apart from your website and social media, small and wearable products are viable options as well.
We offer Custom wristbands and rubber bracelets that come in different colors, styles, and designs. We use different technologies to print your taglines the way you want to.
Shoot us a message and tell us what you need. Let’s launch your campaign the right way, today!
